Topway Dental Lab | Building a Global Demand Generation Engine End-to-End
From discovery and industry analysis to an 8-language website, multi-channel acquisition (Ads/SEO/Social/YouTube), lead capture, behavioral analytics, and retargeting—turning the website into a measurable growth system.
Client Snapshot
Topway Dental Lab (Shenzhen, China) was founded in 2006 and operates a 5,000-square-meter production site with 200+ employees. It is registered with the US FDA, certified to ISO 13485 and ISO 9001, and holds China's Medical Device Production License and a Class II Medical Device Product Registration Certificate.
The Challenge
Build Trust Online
Make trust tangible online: compliance, quality consistency, process, turnaround, communication.
Multilingual at Scale
Build a scalable multilingual system with consistent messaging and manageable upkeep.
Close the Loop
Close the loop from traffic → leads → follow-up → retargeting to improve efficiency and conversion.
Our End-to-End Growth Framework
We run a closed-loop system: Research → Website → Acquisition → Lead Ops → Analytics → Retargeting, so every step is measurable and iterative.
Discovery
Define target customers, value proposition, and conversion paths
Research
Industry insights and competitor analysis for outsourcing dental labs
Website
Multilingual website to build trust and drive conversions
Acquisition
Google / SEO / Meta / YouTube multi-channel coordination
Lead Ops
Multi-entry lead capture with unified attribution and routing
Analytics
Data-driven optimization and retargeting
Website Build: Internationalized Structure + Conversion-Ready Templates
We redesigned information architecture, UX/UI, and conversion components, and implemented an international SEO-ready multilingual setup.
Design & Structure
- Information architecture: Products / Production / Cases / News / Contact templates
- Multilingual: 8 languages (expandable)
- Conversion components: Sticky CTA, quick inquiry entry, form optimization
Technology & SEO
- Performance optimization & Core Web Vitals
- Structured data & hreflang implementation
- Site search & technical SEO foundation
Multi-Channel Acquisition that Converts to Trackable Leads
Transform exposure into attributable leads across multiple channels.
Google Ads
Capture high-intent search terms; optimize CPL with landing pages and conversion tracking.
SEO
Content clusters covering products, processes, cases, FAQs; drive long-term organic leads.
Meta Ads
Industry audience + on-site behavior segmentation for cold-start and retargeting.
YouTube
Factory, case, and process content to build trust and create high-quality retargeting audiences.
Email & Newsletter
Nurture prospects and re-engage dormant leads.
Reach B2B decision-makers and potential partners.
Lead Capture & Routing System
Multiple entry points with unified UTM/event naming and lead IDs to attribute every lead back to channel and page.
Audience + Behavior Insights
Audience Profile
Country, language, device, new vs. returning, channel quality segmentation.
Journey Paths
Key paths from Landing → Trust Content → Contact page.
Friction Points
Heatmap, scroll depth, and form drop-off analysis to identify and fix issues.
Retargeting Loop by Intent Segmentation
Segment audiences by intent level and deliver targeted content to drive conversions.
Audience Segments
- Product page viewers who didn't inquire
- Case/process page readers
- Form starters who didn't submit
- Submitted leads (for brand deepening)
Channels & Strategy
Trust content (certifications/process/cases) + Action content (inquiry/booking)
Results & Milestones
Quantifiable outcomes from our end-to-end growth system.
Deliverables
Industry Research & Positioning Document
Website Templates (6 Languages)
Ads Structure & Tracking Setup
Analytics Dashboard & Reports
